On September 14th, Swiss Institute / Contemporary Art is holding an opening reception for This Is Not My Color / The Seven Habits of Highly Effective People, its first exhibition at its new location at 18 Wooster Street (formerly Deitch Projects).

Photograph of 18 Wooster Street courtesy of Swiss Institute / Contemporary Art.

In the past two decades, SI has grown from a showcase of Swiss art and artists for a mostly Swiss audience into an innovative international venue for contemporary art and a significant forum for cultural dialogue between Switzerland, Europe, and the United States. Founded in 1986, SI originally occupied two living rooms at the Swiss Townhouse at 35 West 67th Street, and was run entirely by volunteers. Since then, each year has been marked by the growth. In 1994, SI moved to a large loft in SoHo; you can find images of exhibitions and installations in this space in ARTstor’s Contemporary Art (Larry Qualls Archive) collection, or by searching for the terms Swiss Institute Qualls in the ARTstor Digital Library.