“I noticed that she wore her evening dress, all her dresses, like sports clothes—there was a jauntiness about her movements as if she had first learned to walk upon a golf course on clean, crisp, mornings.”
–F. Scott Fitzgerald, The Great Gatsby
The recent movie adaptation of The Great Gatsby has turned the spotlight on the fashion and styles of the Roaring Twenties. So what made the twenties roar?
The economic boom was decisive. Soldiers came home from World War I to jobs in manufacturing plants ready to turn from war production to consumer goods; with the flourishing economy, many commodities became affordable for the first time. Another key engine for progress was the 19th Amendment to the Constitution, which granted women the right to vote. It was signed into law in 1920, heralding unprecedented liberation. The twenties were also a pivotal time for mass communication: radio, cinema, and the automobile sped up the distribution of information—and trends.